120,000 subscribers

How to Market on r/IndieHackers

Everything you need to know about posting, engaging, and growing your business on r/IndieHackers. Rules, best times, strategies, and what actually works.

120,000
Subscribers
3
Peak Posting Windows
3
Community Rules
9:1
Comment-to-Post Ratio

About r/IndieHackers

The Reddit outpost for indie hackers—bootstrapped founders building profitable businesses without VC funding.

Top Keywords

bootstrappingindie hackingproduct launchrevenue generation

Community Stats

Subscribers120,000
Peak Times3
Rules3
Active Users1.8k avg daily
Engagement9:1

Best Times to Post on r/IndieHackers

Timing matters on Reddit. Posts that go up during peak activity windows get more early upvotes, which triggers the algorithm to show them to more people. Here are the best windows for r/IndieHackers:

1

Tuesday 8AM EST (Morning hustle)

Peak Activity
2

Thursday 1PM EST (Lunch break builds)

Peak Activity
3

Sunday 8PM EST (Weekend projects wrap-up)

Peak Activity

r/IndieHackers Community Rules

Break any of these and your post gets removed (or worse, you get banned). Read them carefully before posting. MediaFast shows you rule summaries for every subreddit so you never have to guess.

1

Share your journey with numbers

2

Ask for genuine feedback

3

Support fellow indie makers

Proven Marketing Strategies for r/IndieHackers

These are battle-tested approaches that work across Reddit. Adapt them to r/IndieHackers's culture and you'll build real traction.

1

Subreddit Research

Finding the best subreddits for your niche

Steps

  • Use Reddit's search function
  • Check subreddit descriptions and rules
  • Analyze post frequency and engagement
  • Join and observe before posting

Time to Results

1-2 weeks

Success Rate

90%

2

Content Strategy

Creating content that resonates with Reddit users

Steps

  • Study top posts in your target subreddits
  • Create valuable, non-promotional content
  • Use storytelling and personal experiences
  • Include relevant data and examples

Time to Results

3-6 weeks

Success Rate

75%

3

Timing Optimization

Posting at the best times for maximum visibility

Steps

  • Research peak hours for your subreddits
  • Consider timezone differences
  • Test different posting times
  • Track engagement patterns

Time to Results

2-3 weeks

Success Rate

80%

4

Community Engagement

Building relationships within Reddit communities

Steps

  • Respond to comments on your posts
  • Comment on other relevant posts
  • Participate in discussions genuinely
  • Support other community members

Time to Results

4-8 weeks

Success Rate

95%

What Works on r/IndieHackers

+

Best Practices

  • Monthly revenue updates with actual numbers (MRR, churn, growth) consistently hit top posts
  • 'Built this in a weekend' posts with honest time breakdowns get massive engagement
  • The community rewards vulnerability—share failures as much as wins
  • Tech stack deep-dives ('Why I chose X over Y') perform exceptionally well

Success Stories

The Build-in-Public Play

"Posted monthly updates for 8 months—grew from 0 to 200 paying customers with 60% of signups attributing to Reddit discovery."

Measuring Success on r/IndieHackers

Upvotes

Track how the community receives your posts. Consistent upvotes mean you're providing value.

Comments

Real discussions mean real engagement. More comments = more trust being built.

Referral Traffic

Check your analytics for Reddit referrals. This is the metric that actually moves the needle.

Ready to Grow on r/IndieHackers?

MediaFast shows you the best subreddits for your niche, when to post, what content works, and where to comment. Stop guessing and start growing.

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r/IndieHackers Marketing FAQ

Common questions about marketing on r/IndieHackers.

r/IndieHackers currently has 120,000 subscribers. It's one of the more active communities for bootstrapping, making it a valuable channel for reaching your target audience.

The best posting times for r/IndieHackers are: Tuesday 8AM EST (Morning hustle), Thursday 1PM EST (Lunch break builds), Sunday 8PM EST (Weekend projects wrap-up). Posting during these windows increases your chances of getting early upvotes, which is how Reddit's algorithm decides whether to show your post to more people.

Yes, but carefully. r/IndieHackers has 3 community rules you need to follow. The key is providing genuine value first. Share insights, answer questions, and build a reputation before mentioning your product. The community respects helpful members, not salespeople.

Read every rule in the sidebar before posting. Keep self-promotion under 10% of your total activity. Engage with comments on your posts. Never use multiple accounts to upvote yourself. MediaFast shows you each subreddit's specific rules and helps you stay compliant.